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Apple Flash Ban Good for Greystripe: Company Behind “iFlash” Ads Sees 200% Growth

first_imgWhy Tech Companies Need Simpler Terms of Servic… A Web Developer’s New Best Friend is the AI Wai… Related Posts No Flash on the iPhone? It’s not a problem for advertisers, apparently. Developers tasked with creating rich media ad units for Apple’s popular mobile devices have been busy porting their Flash-created ad collateral into an iPhone-friendly HTML5 format using mobile ad firm Greystripe’s “iFlash” ad technology, which provides a Flash-like ad experience. The iFlash ad format has become so popular, in fact, that Greystripe is just now announcing a 200% growth spike for these “iFlash” ads following the iAds announcement. According to news the company linked to by way of Twitter post, but not press release, the growth for the 18-month old iFlash technology is due to the experience it offers, something that’s similar to Apple’s recently announced iAds technology. Like iAds, iFlash also provides rich media animation, touch interactivity and click-through actions, all of which are available without leaving the mobile application where the ad appears. Greystripe’s CEO Michael Chang sees iAds’ imitation as a form of flattery in this case, proof that his company is doing it right. “Apple’s selection of an ad format almost identical to our ‘iFlash Custom’ ads is a testament to the incredible potential of interactive, rich media mobile advertising and the value of customer engagement,” he is quoted as saying. The company claims it holds a 75% market share on the full screen rich media mobile market and have ads that reach 14 million unique monthly users in the U.S. Over the past two years, it has served over 2 billion full screen rich media impressions. Recent reports from comScore Inc. put the CTR for these iFlash ads at 2-5% on average, with 15-30+ seconds of user engagement. While “fat-fingering” may contribute to some accidental ad launches, it’s the engagement time that’s really telling. Spending half a minute watching or interactivity with an ad is proof that creative, engaging ads can and do appeal to mobile users. (At least for now. Web banner ads used to be popular too, believe it or not). Flash’s Backdoor to iPhone What’s interesting about this news, besides, of course, the incredible growth rates the company is seeing, is how the iFlash ad technology actually works. It takes pre-created rich media ad units that were built using Adobe Flash and transcodes them to run on the iPhone, iPod Touch and, as of this month, iPad. The resulting ads are transformed into HTML5 format, a web standard that is supported on Apple’s iPhone operating system. For ad developers used to working with Flash technology, iFlash is essentially a workaround for the Flash ban on Apple devices, explained in detail by Steve Jobs himself back in April. Apple caused quite a stir when it announced that iPhone apps created using Adobe’s now-discontinued Packager for iPhone would not be allowed into the iTunes App Store, prompting Jobs’ eventual response to all the hubbub. The Adobe software had allowed developers to create mobile applications using Flash and then port those to an iPhone-ready format. Although the technologies behind the Adobe converter and the iFlash transcoder are quite different on the back-end, the idea is the same: create with Flash, then port to iPhone.With Apple’s iAds launch just around the corner, one wonders if Apple will continue to allow a Flash transcoding product that competes directly with their own advertising initiatives to remain in business. Booting them out, though, would be tricky. After all, iFlash ads are in supported HTML5 format. Still, considering Jobs’ opinions on Flash, it must irk him to see that Flash developers have found such an easy workaround for the Flash ban, if not for apps, at least for ads.  Tags:#Adobe#advertising#Apple#web center_img sarah perez 8 Best WordPress Hosting Solutions on the Market Top Reasons to Go With Managed WordPress Hostinglast_img read more

Skype Gets Group Video Chat

first_imgmike melanson Tags:#news#Video Services#web Related Posts Why Tech Companies Need Simpler Terms of Servic… Skype, one of the Web’s most popular video chat clients, announced today that its newest version will include a new group chat feature that will allow up to five people to video chat with each other at once.The feature is going to be part of a new set of premium features Skype is rolling out in 2010 that have a yet undetermined price.The new feature is available for preview in a trial of the new version of Skype, but the company warns that users should “be aware that group video calling is currently in ‘beta’ – this means that there might be a few rough edges, and that it might not work perfectly every time.”While we were first excited about the feature, as more than 21 million people are using Skype as we type, the mention of money of course tempered our reaction. Where at first, we imagined teenage users going ga-ga over the ability to group chat, we immediately remembered the free video group chat service Tiny Chat. Tiny Chat allows more control over chat rooms and up to 400 participants with 12 live audio video streams per room. The new Skype feature, on the other hand, will support up to five video streams at a time.To get the new Skype group video chat running, simply follow the company’s directions:To make group video calls, the people you’re calling will also need to be running the new version, so make sure you let your friends and family know they can also download the beta by posting this on Facebook and Twitter. Once you’re all set up, it’s easy to start a group call – just use the Add button to invite people into the conversation, and click the Video Call button.The feature is currently only available for PC, but a version for Mac is soon on the way. And while we don’t see this catching fire among the teenagers, the families and business types that already use it for other functions will likely find this a useful feature – but will they pay for it?center_img Top Reasons to Go With Managed WordPress Hosting 8 Best WordPress Hosting Solutions on the Market A Web Developer’s New Best Friend is the AI Wai…last_img read more


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Harry Potter Wizards Unite rakes in 300000 Galleons er dollars in 24

first_img Share your voice Now playing: Watch this: Post a comment 0 1:00 Preview • The ultimate guide to everything Pokemon Go Potter seems to be generating pots of lucre. Niantic Witches and wizards donned their robes and started casting spells Thursday when the Harry Potter: Wizards Unite mobile game launched in the US and UK. And a Friday report by SensorTower says Wizards Unite raced to the No. 1 free app download spot in Apple’s US App Store in about 15 hours — not quite as fast as Harry’s Firebolt broom, but not bad for an app. In the first 24 hours, the Harry Potter: Wizards Unite game’s been downloaded at least 400,000 times and total player spending across the App Store and Google Play is about $300,000, SensorTower said.It’s not Niantic’s first game to claim that top spot in the App Store. Pokemon Go also sat at No. 1 and generated approximately $2 million in player spending after its launch. The Harry Potter game opened for signups in November and a beta launched in Australia and New Zealand in May. Wizards Unite is a joint effort of WB Games and Niantic under the Portkey Games label.Here’s how you get started playing Harry Potter: Wizards Unite on your iPhone or your Android phone. Why Harry Potter: Wizards Unit beats Pokemon Go every way but one News • Pokemon Sleep is Pokemon Go but for bedtime Mobile Culture Mobile Apps Gaming Pokemon Go Lego’s giant Hogwarts brings Harry Potter’s school to… How To • Harry Potter: Wizards Unite best Pokemon Go every way but one CNET Apps Today Tags Harry Potterlast_img read more

FEMARequired Insulation Might Not Be Great For Houstons Climate

first_img Share “dunktanktechnician” via FlickrSpray foam insulation being installed in Houston.A FEMA-required building material that’s supposed to protect buildings from flooding could cause problems in some Houston homes.The agency says in flood-prone areas, spray-foam insulation or “closed-cell” plastic foam has to be used in floors, walls or ceilings during repairs or for new buildings covered by the National Flood Insurance Program. According to FEMA, the material is “highly resistant” to flood damage, and can be cleaned after a flood to remove most pollutants.But some say those materials are bad for humid climates.“Foam in Houston is a horrible thing,” said Tom Tynan, Director of the Construction Trades Department at Houston Community College and host of a local home repair radio show.“It doesn’t breathe, and so what you’re doing is creating a terrarium in a wall,” he said. “It’ll create its own little micro-climate.”The Houston remodeling company Creative Property Restoration, Inc. said that “closed cell” spray foam insulation can trap moisture inside walls, which could lead to mold, but that other types of foam called “open cell” wouldn’t trap moisture.Still, companies that sell this type of insulation use the FEMA requirement to promote their products online, and not complying with the rules could lead to more expensive flood insurance.FEMA did not make anyone available for an interview about why it requires this particular kind of insulation in flood-prone areas.last_img read more