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Are Your Media Reps Asking About Paid Search

first_imgLeveraging the resources of DoubleClick, Google was able to improve the metrics for advertisers and offer “more precise metrics in order to judge the effectiveness of their campaigns.” With improved metrics came better documentation of the effectiveness of search and and improved sales.      The year 2008 was also the year b-to-b print advertising, a medium challenged with documenting results, started to falter. Coincidence? Hard to say.But let’s look at the present. A recent study of b-to-b marketers from Marketing Sherpa showed budget allocation for paid search is now ahead of print advertising, no small feat for a medium where ads often cost between 30 cents and five dollars each. Think traditional media does not compete against search for ad dollars? Think again.  Do your media reps know how to position their products against paid search? It would be best if they could. If your sales staff sells traditional media, understanding how paid search works is a big plus. Today, about half of all online ad dollars go to search, so it is important to understand where most of online money now goes.The first step is for media reps is to ask clients how much of their ad budget goes to search. Many are surprised at how much of the marketing plan goes to a format that started in its current form only 12 years ago—2000 was the year Google first started selling advertising based on keywords.The year search really broke out was 2008. In that year Google indexed a trillion web pages, but more importantly, acquired web analytics giant DoubleClick enabling them to, “dramatically improve the effectiveness, measurably and performance of digital media for publishers, advertisers and agencies.”last_img read more

Tapatalk wants to help your Google communities live on

first_img1:15 Now playing: Watch this: Comment Google+ communities can migrate to Tapatalk for free. Tapatalk Tapatalk’s forum app is offering a new home for soon to be platform-less Google+ communities. The company announced Wednesday that moderators and owners of communities can migrate their data to Tapatalk for free.Moderators or owners of Google+ communities can fill out a form to request a migration to Tapatalk, the company said in a release Wednesday. Users will see a preview of what their community will look like in Tapatalk Groups. Tapatalk can move all the content after being given moderator access and doesn’t need any of your backup files. After the migration, community members can log in to Tapatalk with Google Sign In. “We believe in the value of online communities and are committed to ensuring members of Google+ communities can continue to engage on the topics they are passionate about,” Winter Wong, CEO of Tapatalk, said in the press release. “We’re proud to enable this transition and support these communities with end-to-end migration services and a host of new added benefits that are proven to help online forums thrive.”Google announced the decision to shutter its social network Google+ last October after a massive data breach. Google said that between 2015 and March 2018, up to 500,000 users’ personal data was exposed. The company planned to sunset the network in August 2019.Two months later the company moved up the shutdown date to April 2019 after a bug affected more than 50 million users.  Here’s how to use Google’s Password Checkup tool 1 Tags Software Share your voicelast_img read more

PostHarvey Houston Officials Hope Congress Is Up For Funding Ike Dike

first_imgGraphic by Todd WisemanMayor Sylvester Turner on Tuesday gave his strongest endorsement to date for constructing a physical coastal barrier to protect the region from deadly storm surge during hurricanes.Though such a barrier system would not have guarded against the unrelenting and unprecedented rain Hurricane Harvey dumped on the area, Turner — one of the region’s last leaders to endorse the “coastal spine” concept — said at a Tuesday news conference that he believes it is crucial. “We cannot talk about rebuilding” from Harvey “if we do not build the coastal spine,” he said.With Harvey — which was downgraded to a tropical storm by the time it reached Houston — “we again dodged the bullet.” Constructing such a system has been a point of discussion since 2008, when Hurricane Ike shifted course at the last minute, narrowly sparing populated communities like Clear Lake and the Houston Ship Channel — home to the nation’s largest refining and petrochemical complex — from a massive storm surge. Scientists have modeled worst-case scenario storms that make clear the potential for devastation, which The Texas Tribune and ProPublica detailed extensively in a 2016 investigation. They also have urged local, state and federal elected officials to pursue infrastructure solutions, which they expect the federal government to fund.Last year those scientists and officials told The Texas Tribune and ProPublica that a catastrophic storm likely would have to hit Houston before they could convince Congress to fund such an endeavor — estimated to cost some $5.8 billion for the Houston area alone and at least $11 billion for the entire six-county coastal region. Such an ambitious public works project has never been built in anticipation of a natural catastrophe.Turner and other leaders are clearly hoping Harvey fits the bill.They have suggested that the federal government could provide funding for a storm surge barrier — often referred to as the “Ike Dike,” a proposal first offered up by Texas A&M University at Galveston in 2009 — and a variety of other storm protection measures as part of an overall Harvey relief package. But the $15 billion Congress has approved for Texas so far can’t be spent on a coastal barrier; the money can only go toward rehabilitating flooded areas. That means local and state officials will either have to depend on Congress to fund something completely separate — a scenario many are doubtful of — or cobble together other funding. At both the state and federal level, talk of protecting the Houston area from big storms has in recent years been dominated by the coastal barrier concept. U.S. Sen. John Cornyn, R-Texas, and Texas Land Commissioner George P. Bush have been leading an effort to secure federal funding for the coastal spine; in April, they and other officials, including Turner, wrote to President Trump urging his support.But the Ike Dike would only protect coastal areas from catastrophic storm surge; it would do nothing to prevent flooding damage from torrential rain, which is almost entirely responsible for the damage Houstonians suffered from Harvey. Other flood protection ideas — either underfunded or long-abandoned — have received renewed attention since Harvey.On Tuesday, Turner joined local officials in expressing support for a long-delayed reservoir project that experts say would’ve saved thousands of Houston homes from flooding during Harvey, along with three bayou widening projects estimated to cost a combined $130 million.Turner said the city shouldn’t have to choose one over the other as it seeks federal funding. “I don’t think we need to pick one,” he said. “… We know we need another reservoir. We just need to step up and do that — the same thing with the coastal spine.” A spokeswoman for U.S. Rep. Michael McCaul said Tuesday that the Austin Republican “has been working with FEMA, Gov. [Greg] Abbott and local officials to identify options for flood mitigation to protect Houston and the surrounding areas from future flood disasters.”McCaul may hold extra clout as chairman of the House Homeland Security Committee. But Adrian Garcia, a former city councilman and Harris County sheriff, said he’s not optimistic Texas will get much funding for these projects from Congress beyond the multi-billion dollar short-term aid package. “They thought [the Ike Dike] would be the answer to a lot of these problems,” Garcia said. “And obviously it is not.” Turner’s advocacy for the coastal barrier concept is relatively new.   Early last year, amid the Texas Tribune/ProPublica investigation, Turner declined an interview request to discuss the need for such a barrier. Instead, the city sent statements dismissing the potential impacts — and not indicating whether Turner supported such a project, which dozens of area city councils had enthusiastically endorsed.“Only a small portion of the city of Houston is in areas at risk for major storm surge,” the statement said. “Consequently, hurricane-force wind poses the major threat for the majority of the city.” Reminded of a climate change-driven storm scenario FEMA presented in 2014 — in collaboration with the city — that projected a 34-foot storm surge that put downtown Houston underwater, Turner’s office provided a follow-up statement acknowledging that the issue “continues to be a concern.” It also placed the onus on the federal government to take the lead on a coastal barrier project.A few months later, in August 2016, Turner wrote to state leaders studying the coastal barrier concept and said he supported it.On Tuesday, Turner spoke passionately about the impact Hurricane Ike could have had — and the impact Harvey did have — on the region’s industrial complex and the national economy. “When Hurricane Ike hit in 2008 there were $30 billion in damages,” he said. If Ike’s direction hadn’t changed “we could have lost refineries, jet fuel and the entire Houston Ship Channel, not only destroying the jobs of many Houstonians, but there would have been an impact on the nation as a whole.”During Harvey, Turner said, “the Houston port did close and business was shut down and the country as a whole was impacted.”“That was a tropical storm,” he added. “Can you imagine if Hurricane Harvey had come closer, what the devastating effects would be?”   Sharelast_img read more