first_imgThe revelation in question is a small plastic capsule into which specially-designed tobacco sticks are inserted and heated to 350C allowing… Inside a cavernous marquee filled with politicians and captains of industry, André Calantzopoulos, chief executive of tobacco giant Philip Morris International (PMI) is preparing to unveil the future. “This revelation will change all that we know about smoking,” he announces to the expectant crowd. At the gates of the Papastratos tobacco factory, a bevy of glamorous hostesses dressed in identical black and wielding clipboards usher guests through. A helicopter whirs overhead while G4S security guards line the hill which winds down towards Athens in the distance.last_img