August 2021

MRG chief hails marketing push

first_img Per Norman (pictured), the chief executive of MRG, has hailed the impact of a marketing push in the first half of 2018 after the company, which operates the Mr Green brand, revealed bumper revenue growth figures.In a trading update, MRG said that revenue growth had accelerated in the second quarter to 43.4%, giving the company a 40.8% increase so far this year to SEK793.8m (£68.4m/€76.7m/$89.8m) after impressive organic growth of 31.1% from April to June inclusive.Profits did take a hit due to marketing expenditure increasing by more than 70% year-on-year in the first half of 2018, with earnings before interest and deductions over the six months falling from SEK52.4m to SEK45.4m.However, in an earnings call, Norman explained how the marketing expenditure has represented a sound investment.“Higher marketing spend has affected EBITDA and there has been a strong focus on digital marketing, but we are very happy with the strong growth,” Norman said.“We increased marketing spend for two reasons and these actions have been successful. The first reason was because of the strong market efficiency we were seeing, and the second was of course due to the [Fifa] World Cup.“We will focus more on cost control in the second half of the year, with marketing spend decreasing in relation to total revenue.”On the “market efficiency”, Norman outlined how customer deposits had rocketed by 64.3% in the last quarter through to the end of June and added that he is “very happy with the quality” of the new customers.“We are measuring it very closely,” he said. “When we measured market efficiency in Q2, it was very high despite the increase in marketing spend, and we have also seen that in the deposit figures.”The MRG chief executive also said that the first few days in July had considerably surpassed the company’s target of 40% growth in 2018 – but he refused to put a figure on the increase so far this month, adding a note of caution that the closing stages of the World Cup may have added a temporary gloss.“We have had another strong quarter,” Norman added. “We are confident we are very well prepared to deliver on our financial targets, short and long term.”In addition to targeting turnover growth of at least 40% this year, MRG is aiming for 25% growth in 2020.Geographically, MRG has experienced particularly positive organic growth in the Nordics, Norman said. He also said that Italy – where draconian new laws on gambling advertising and promotions were introduced last week – represents a relatively small market for the company.Mr Green rebranded as MRG in May after completing a deal to acquire Latvian operator 11.lv, securing an entrance into the Baltic market. Finance Regions: Europe Topics: Finance MRG chief hails marketing push Email Address 23rd July 2018 | By contenteditor Tags: Online Gambling ‘Quality’ customers drive revenue increase in first half of 2018 Subscribe to the iGaming newsletter AddThis Sharing ButtonsShare to LinkedInLinkedInShare to FacebookFacebookShare to TwitterTwitterlast_img read more

‘Fundamentally, lottery is about dreams’

first_img Totally Gaming Academy trainer Wendy Lawrence on what people can expect from the Lottery Academy course, industry innovation and the expansion of digital lotteryiGaming Business: What aspects of the lottery industry is this course designed to cover and who would benefit from attending? Wendy Lawrence: The Lottery Academy is an introduction to the sector: think of it as a 101 “least you should know” guide aimed at those who want to boost their knowledge quickly. This could be people new to the industry, regulators, potential suppliers to the lottery industry, lottery entrepreneurs, or lottery professionals wanting to step outside of their own operation and explore new ideas within a like-minded group.We cover a lot of material including the history of lottery, the size of the global market, the operational models and key players, the alternative lottery market, with a deeper dive into key game types (draw/scratch/interactive), and channels to market (retail and digital).The course offers a world overview of the industry. Which jurisdictions currently hold the most promise for lottery, and why? I think that the potential of digital lottery sales in the US is very exciting at the moment. The US state lotteries have been very slow to get interactive and so far only a handful have made that step, but some ,such as Michigan, are starting to see great rewards for their innovation with interactive instant win games.The evidence is now there to show the upside of interactive, and to eliminate concerns about the impact on retail, so the potential for other state lotteries to introduce digital is huge. For more traditional lottery sales, South America and Africa are very underrepresented in the global figures, so there is massive potential for the expansion of tried and tested draw and scratchcard games.What has the growing popularity of alternative lottery models done for the vertical as a whole? It took a while but the regulated lottery market has finally woken up to the threat of alternative models such as the betting/insured companies. Ultimately, providing an identical player experience but cutting out the official ticket/lottery potentially undermines overall lottery revenues and returns to good causes.As such, countries such as the UK and Australia have legislated to prevent this style of betting on country-facing games. What intrigues me is that this has made companies such as Lottoland innovate further with new game development to replace those revenues, and this is to be welcomed.In addition, I think that companies offering services such as syndicates are bringing new ideas to a relatively static sector and should be congratulated. We need more innovation to shake up the complacency of the state/national monopolies. However, only time will tell as to whether these are commercial successes over the long term.What key takeaways can participants on the course hope to walk away with at the end of day two? My primary ambition is for all participants to identify new opportunities for their own business, whether that be in new game ideas, new routes to market or a better understanding of how to work within the lottery industry more efficiently. You’ve worked on both the operator and supplier side of the industry. Which side is doing the most to innovate lottery offerings at present? Without doubt the suppliers. Traditional lotteries are often state departments that move slowly and are risk averse. It is to the credit of suppliers, such as Neogames in the interactive instant win arena ,that they have invested significant time and money developing new ideas that are now bearing fruit. You have to be prepared to play a potentially long game if you want to get innovation into the lottery market.I am delighted that with the expansion of digital lottery there is a greater potential for new, smaller suppliers to get into the market in areas such as game development/apps and interactive lottery systems.What have been the most significant changes to the lottery market over the course of your career? I can think of three. Firstly, the cross-state and country collaboration that led to the introduction of multi-jurisdictional games such as Powerball and Euromillions. These redefined the notion of a jackpot and put the excitement back into draw games with life-changing possibilities. Secondly, the expansion of lottery into digital, which has enabled lotteries to meet player demand for convenience, expand the player base and drive incremental sales, even if its full potential for new game experiences is not yet being met. And finally, the betting/insured alternative sector has presented competition and challenge that has shaken up the rather cosy and safe market.The course includes a session on defining lottery. How does lottery differ from other gaming verticals? Fundamentally lottery is about dreams. A mass market proposition that encourages many to have a small flutter for a life-changing sum, whilst contributing to society. Lottery has a unique place in the market as players do not consider themselves to be gambling, and many would not consider playing other gaming verticals.As such, there is a far greater obligation on lottery operators to act responsibly and respect their monopoly position.What do you expect to be the defining features of the lottery industry over the next 18 months? I am not expecting, but I am hoping to see true game innovation in digital which will, again, redefine lottery for the next generation. Tags: Online Gambling Lottery AddThis Sharing ButtonsShare to LinkedInLinkedInShare to FacebookFacebookShare to TwitterTwitter  Wendy Lawrence on innovation and the expansion of digital lottery ‘Fundamentally, lottery is about dreams’center_img 9th November 2018 | By Hannah Gannage-Stewart Topics: Lottery Subscribe to the iGaming newsletter Email Addresslast_img read more

CGT reaches settlement with Nevada regulators

first_img Sportsbook provider must adopt new technology to continue to operate in the state Topics: Legal & compliance Sports betting Subscribe to the iGaming newsletter CGT reaches settlement with Nevada regulators Email Address CG Technology has been ordered to switch to a new platform in order to continue offering sportsbooks in Nevada as part of a $2m (£1.6m/€1.8m) settlement with the state’s gaming regulators.The settlement, which includes a $1.75m fine and a $250,000 contribution towards the state’s problem gambling support service, was accepted yesterday (Thursday).CGT will have to transfer its operations to an “unaffiliated third-party” betting platform within the next three months following multiple failures.CGT’s original settlement offer of $250,000 was rejected in August, when the Nevada Gaming Commission warned the company that it could lose its licence over the issue following previous infringements.In its four-count complaint, filed to the Commission in August, the Nevada Gaming Control Board (NGCB) accused CGT of allowing “unlawful interstate wagering on sporting events” and “the improper acceptance of sports wagers after the conclusion of events… [which] resulted in CGT incorrectly paying winning wagers”.The NGCB also said that CGT had deployed a satellite sports betting station at an NFL American football Super Bowl party in February that was incorrectly configured for a “staging environment” – used for testing purposes – instead of a live “production environment”. Fourteen bets were processed at the station.It is not the first time that CGT has fallen foul of the regulators since it was first granted a gaming licence by the commission in 2006 and began offering account-based wagering in 2011.Just over two years ago, CGT agreed to pay $22.5m to resolve investigations into allegations of historic illegal gambling and money laundering in the US.In January 2014, the company reached a $5.5m settlement with the NGCB over allegations that had been filed in a civil lawsuit regarding the actions of a former employee.Referring to the latest points of complaint, the board said that CGT had “engaged in conduct that again directly and negatively damages the reputation of Nevada, the reputation of the gaming industry and the public’s confidence and trust that licensed gaming is conducted honestly”.CGT said that it remains “committed to the Nevada sportsbook business and the long-term partnerships we have established.”center_img 16th November 2018 | By contenteditor Regions: US Nevada AddThis Sharing ButtonsShare to LinkedInLinkedInShare to FacebookFacebookShare to TwitterTwitter Legal & compliancelast_img read more

Genius Sports lands exclusive Serie A betting data deal

first_imgAddThis Sharing ButtonsShare to LinkedInLinkedInShare to FacebookFacebookShare to TwitterTwitter Email Address Genius Sports Group has secured an exclusive deal to collect and distribute data from the Italian Serie A top tier club football competition. Genius Sports lands exclusive Serie A betting data deal Sports betting 6th August 2019 | By contenteditorcenter_img Regions: Europe Southern Europe Italy Subscribe to the iGaming newsletter Genius Sports Group has secured an exclusive deal to collect and distribute data from the Italian Serie A top tier club football competition.From the start of the 2019-20 season, Genius will use its pitch-side technology to capture data at all Serie A stadia.Genius will then distribute data as a live feed to licensed sportsbook operators outside Italy via its Betgenius sports betting arm.As part of the agreement, Serie A will launch its first rights enforcement initiative to provide enhanced control and visibility over the use of its betting data. This will include identifying and ejecting any unauthorised data collectors operating in its stadia.“Our partnership with Serie A is another example where we work with the most important global sports competitions to ensure our sportsbook operators have complete confidence in the security of their data supply and that our organisation will deliver the most trusted and compelling betting products to operators around the world,” Genius chief commercial officer Jack Davison said.“We look forward to working alongside Serie A to help extend the reach one of the largest leagues in world football.”Genius has signed a number of football-focused data deals in recent months, including with the German Football Association and Bulgarian Football Union. Topics: Sports bettinglast_img read more

Czech government prevails in Casino Kartac court case

first_img Regions: Europe Central and Eastern Europe Czech Republic Tags: Mobile Online Gambling Casino & games The District Court for Prague 1 has ruled in favour of the Czech Republic government in a long-running legal battle with land-based casino operator Casino Kartáč over online roulette. This had seen the operator look to recoup CZK6.9bn in estimated lost revenue, after a 2006 request to launch online games was rejected. Czech government prevails in Casino Kartac court case The District Court for Prague 1 has ruled in favour of the Czech Republic government in a long-running legal battle with land-based casino operator Casino Kartáč over online roulette.The case dates back to 2006, when the operator lobbied the Ministry of Finance for the right to operate online roulette in the country. This request was refused, though online gaming regulations were then passed in 2016, and the market opened in 2017.The refusal prompted Casino Kartáč to file a lawsuit against the Ministry, demanding it repay CZK6.9bn (£227.7m/€270.3m/$299.4m) in estimated lost revenue, plus interest.The case had previously been dismissed by the District Court, noting that the lost revenue was totally hypothetical. However, the case then progressed to the country’s Supreme Court, which cancelled the decision and ruled that the case had to be reconsidered.The Prague 1 court, however, ruled in favour of the Ministry of Finance once again. It accepted the argument put forward by the Office for the Representation of the State in Property Affairs (ÚZSVM), representing the government, which argued that the Ministry had acted in accordance with the country’s 2006 laws.“Despite the fact that this was a protracted dispute lasting more than five years, the courts repeatedly support the Ministry of Finance,” Czech Finance Minister Alena Schillerová said of the outcome.“I am glad that our lawyers effectively defend the state’s interests in these disputes without having to hire expensive external law firms,” ÚZSVM director Kateřina Arajmu added.Casino Kartáč has previously been involved in disputes with the state, over issues such as limit setting for interactive video lottery terminals and issues with the approval process for advertisements. In each case, the ÚZSVM has successfully defended the government’s position.It comes as the Czech government prepares to introduce a series of tax changes for gambling in the country. From January next year, lotteries, live casino games and bingo operators will be taxed at 30% of GGR, up from the current rate of 23%, while the rate for fixed odds betting will rise from 23% to 25%.The additional tax revenue will be used to fund new safeguards for players, including an exclusion register, which is expected to launch by mid-2020. This will allow players to voluntarily block access to online and land-based gambling, while those on welfare, those who are bankrupt and people who have received treatment for gambling addiction will be added to the register automatically. Topics: Casino & games Legal & compliance Table games AddThis Sharing ButtonsShare to LinkedInLinkedInShare to FacebookFacebookShare to TwitterTwitter Email Address Subscribe to the iGaming newsletter 9th December 2019 | By contenteditorlast_img read more

Raketech warns of missed Q4 earnings targets

first_img Subscribe to the iGaming newsletter Online affiliate and content marketing provider Raketech has warned it is likely to fall short of its forecasted reported earnings before interest, tax, depreciation and amortisation (EBITDA) in the fourth quarter, while operating profit it also set to come in below expectations.Total revenue for the three months through to 31 December, 2019 is expected to amount to €5.8m (£4.9m/$6.4m), which would be represent a slight decline from the third quarter.Reported EBITDA is likely to come in at €1.6m, below expectations as a result of extraordinary cost items amounting to €400,000 and loss allowance for trade receivables totalling €300,000 during the quarter.According to Raketech, the extraordinary items affecting EBITDA relate to the total amount of the severance pay to former chief executive Michael Holmberg, who was replaced by Oskar Mühlbach last month. Raketech also said expenses related to relocating its Danish office impacted EBITDA in Q4.Meanwhile, operating profit for the final three months of 2019 is expected to be below initial forecasts, due to extraordinary items related to the revaluation of goodwill of €300,000, as a consequence of the ongoing pay-per-click ad ban in Sweden.Raketech said this revaluation of goodwill relates to its June 2018 acquisition of Shogun Media, in relation to paid media in Sweden. According to Raketech, uncertainty as to when Google’s paid media channel will open up to advertisers in the country led to the board writing down the goodwill value of €300,000.“Despite the continuously challenging Swedish market I am pleased to conclude that we are able to deliver revenues with only a minor drop compared to the third quarter, which is within expectations,” Raketech chief executive Oskar Mühlbach said.“This minor drop in combination with the extraordinary cost items including the loss allowance, however, results in an EBITDA which is less pleasing. The fourth quarter had a particularly slow start but finished off confidently with a generally good performance from our entire product portfolio.” Online affiliate and content marketing provider Raketech has warned it is likely to fall short of its forecasted reported earnings before interest, tax, depreciation and amortisation (EBITDA) in the fourth quarter, while operating profit it also set to come in below expectations. 9th January 2020 | By contenteditor Email Address Raketech warns of missed Q4 earnings targetscenter_img Topics: Finance Marketing & affiliates Tags: Online Gambling AddThis Sharing ButtonsShare to LinkedInLinkedInShare to FacebookFacebookShare to TwitterTwitter Financelast_img read more

Book Of Cats by BGaming

first_img Email Address Topics: Casino & games Slots Meet Book of Cats slot by BGaming! This is where the magic and mysticism come into play, you’ll be plunged into another story and side of Ancient Egypt, where the Cat Queen hangs out with you at the festival held in her honor. From dusk to dawn, the goddess will instantly turn the golden pages and give the infinite riches! Subscribe to the iGaming newsletter Meet Book of Cats slot by BGaming! This is where the magic and mysticism come into play, you’ll be plunged into another story and side of Ancient Egypt, where the Cat Queen hangs out with you at the festival held in her honor. From dusk to dawn, the goddess will instantly turn the golden pages and give the infinite riches! AddThis Sharing ButtonsShare to LinkedInLinkedInShare to FacebookFacebookShare to TwitterTwittercenter_img You can play a demo of this slot here! Casino & games 27th July 2020 | By Aaron Noy Book Of Cats by BGaminglast_img read more

IGT pens extension with Minnesota Lottery

first_imgRead the full story on iGB North America. Subscribe to the iGaming newsletter “Every time someone plays a Minnesota Lottery game, it generates funding to support Minnesota’s environment and state services so it is imperative that we deliver the fun games and play styles that our players are looking for,” Minnesota Lottery director of operations Wes Harms said. This will include research and analytics, graphics support, and the production and printing of instant tickets. 28th September 2020 | By Aaron Noy International Game Technology (IGT) has signed a two-year extension to its instant ticket games contract with the Minnesota Lottery in the US. Under the renewed deal, which will run through to the end of June 2022, IGT will continue to supply a range of instant ticket services for the Minnesota Lottery. IGT has worked with the Minnesota Lottery on its instant games offering since 2010, and has also served as its technology and draw-based lottery systems provider since 2002.center_img IGT pens extension with Minnesota Lottery Regions: US Minnesota AddThis Sharing ButtonsShare to LinkedInLinkedInShare to FacebookFacebookShare to TwitterTwitter Lottery Email Address Topics: Lotterylast_img read more

GVC strikes deal to acquire Portugual’s Bet.pt

first_img GVC strikes deal to acquire Portugual’s Bet.pt Topics: Casino & games Finance Sports betting Strategy Online casino H1 results 2020 Online sports betting Sportsbook M&A M&A SRIJ’s figures revealed that in 2020, Portugal set a new record for H1 gross gaming revenue (GGR) during the nation’s period of lockdown, with operators bringing in revenue of €138.9m, up 44.2% year-on-year. Regions: Portugal Subscribe to the iGaming newsletter The market is growing rapidly, with revenue expected to more than double to around €450m (£408m/$529m) by 2023. As of 30 June, 10 licensees were permitted to offer sports in Portugal, and 13 were licensed to offer casino games, an increase from 8 and 10 respectively at this point in 2019. GVC chief executive Shay Segev added: “This acquisition is consistent with our strategy of expanding into new markets that are either regulated or regulating, in order to support our international growth ambitions.” GVC described Bet.pt as one of the leading online operators in Portugal, with a particular strength in sports betting. “By leveraging our technology, extensive portfolio of gaming content, marketing and CRM capabilities, as well as growing the sports offering, we see plenty of opportunities to grow its profitability and market position,” GVC said.center_img Ladbrokes and Coral owner, GVC Group, has agreed to acquire Portuguese-facing online operator, Bet.pt with a view to expanding its business across the Iberian Peninsula. Despite an international shutdown of international sport for several months, sports betting revenue increased by 15.9% compared to the same period in 2019 to €55.2m, while online casino revenue rose dramatically by 74.1%, to €83.7m. This was driven by online growth, with a 26% increase in online betting and gaming net revenue offsetting a 5% decline in British retail’s contribution. News of the deal came alongside a trading update for GVC’s third quarter performance, in which the operator revealed revenue for the three months to 30 September grew 12% year-on-year. Bet.pt launched in Portugal in 2016, through a partnership with sportsbook platform provider, SBTech, after securing its licence from local gambling regulator, SRIJ. AddThis Sharing ButtonsShare to LinkedInLinkedInShare to FacebookFacebookShare to TwitterTwitter Bet.pt was one of the earliest entrants to the Portuguese regulated market, obtaining its sports-betting license in 2016 and a casino license in 2017. Email Address 8th October 2020 | By Conor Mulheirlast_img read more

Spelinspektionen voices support for extended casino controls

first_imgThe deposit cap – introduced by Minister for Health and Social Security Ardalan Shekarabi – has been extremely controversial since its proposal in April this year, when it was originally intended to cover all gambling products.  20th November 2020 | By Daniel O’Boyle As circumstances were similar to those in the earlier stages of the pandemic when the cap was introduced, keeping the controls in place made sense, it said. Topics: Regulation Subscribe to the iGaming newsletter Email Address “Spelinspektionen would like to emphasize that the requirement for revocation after six months according to Section 14 of the Gaming Act is not absolute,” it said. “According to the second paragraph, a warning can be issued instead if it is sufficient.” Spelinspektionen voices support for extended casino controls Tags: Spelinspektionen Branschföreningen för Onlinespel The regulator added that the extension of the limit would not mean that it would be required to revoke licences of operators who stopped operating while it was in effect.  Spelinspektionen previously argued that the limit was impossible to enforce across all operators. “The circumstances that formed the basis for the introduction of the rule can be assumed to remain for a longer period of time,” it said. “Spelinspektionen therefore considers it reasonable that the period of validity be extended.” Regulation BOS also criticised the extension of the measure, arguing its implementation was based on the “erroneous claim that online casino would increase” as the country dealt with the virus and that it would move more players to unlicensed sites. Swedish gambling regulator Spelinspektionen has come out in favour of the country’s controversial temporary gambling regulations – including a SEK5,000 (£437/€489/$580) deposit cap on online casino – being extended into 2021. In its response to a government consultation on the plan to keep the measures in place until June 2021, the regulator pointed out that the virus remained widespread. Stakeholders have until 23 November to share their thoughts on the extension. AddThis Sharing ButtonsShare to LinkedInLinkedInShare to FacebookFacebookShare to TwitterTwitter However, Spelinspektionen pointed out that the Act did not say that it was required to revoke the licenses of an operator who did not do business for this period. Operator association Branscheforenigen för Onlinespel (BOS), meanwhile, has claimed the measures have created “chaos”, as businesses found interpretation of the rules unclear. In addition, it argued the rules benefited the unlicensed market, a point which Spelinspektionen has also argued. Regions: Europe Nordics Sweden However after criticism from groups including former horse racing monopoly AB Trav och Galopp (ATG), it was instead imposed only upon online casino and land-based slots. Under Section 14 of the Swedish Gaming Act, Spelinspektionen may revoke an operator’s licence if it has not been active for six months. This led to concerns that operators who could not afford to do business with the cap in place would lose their license if it remained in place until 2021.last_img read more